Zayed National Museum

The first national museum for the UAE and a memorial to Sheikh Zayed, the Zayed National Museum is one of the most significant global cultural institutions under development. The stunning building and garden are designed by Foster + Partners and combine a highly efficient, contemporary form with elements of traditional Arabic design and hospitality.

BMD worked closely with the Abu Dhabi Department of Culture and Tourism to develop a brand platform, tone, positioning and narrative that amplifies the role of history and the significance of this iconic project.